The bread-and-butter of the interactive transparent display advancements - augmented reality promises to usher in a new era of interactive windows! Whether you’re in a hotel suite, interacting with the window overlooking the slopes as the fire crackles, only to find when the lifts open and what the weather is like… or maybe you’re at home, dimming the living room window to watch a movie; the future of transparent display technology married to augmented reality capabilities is truly endless!