Transparent Displays – Fact Vs. Fiction

Minority Report has been airing on television this month. This 2002 Tom Cruise science fiction film was supposed to be the year 2054, showing the use transparent displays throughout. Today, taptl offers customizable transparent displays that are reminiscent. But what’s the real story with putting these forward-thinking units to use in your business or home?

Fact – You need to do your homework before you would ever want to make a purchase. If you specialize in the digital customer experience (DCX) or digital operational excellence (DOX), you already subscribe to analyst reports and follow the latest technology blogs. But for anyone else, whether you need one screen or one hundred, what is your organization or department’s goal? What are the various applications you will use your screen for?

Fiction – You can plug and play with these units. Unfortunately, this is not the case. You will minimally need to set up an internet connection and X.

FactA third party service provider can be very helpful in making your cutting edge living room or showroom a reality. Analyst firms agree that these days, you can save a lot of time and headaches by employing a technology partner who can advise you on this kind of a strategy and purchase.

Fiction – You can only acquire these units through a third party service provider. Although a third party service provider can help your business with a technical strategy, taptl can also accommodate your needs with our partners to offer you a streamlined project to save time and money.

Fiction – These units are too expensive for most businesses. Actually, if you employ a long-term strategy, you could realize a significant return on investment in a matter of weeks or months. For example, many fast casual establishments have a legal mandate that they must provide caloric information by the end of the year. Instead of producing expensive signage that might be out of date within a short time, consider using a transparent display. You could update menu items and caloric counts, change the menu to reflect the time of day, promote discounts and engage customers with video, and interactive applications.

So whether you are considering transparent displays for your organization, for one store or for a retail chain, there are many factors to consider. Contact taptl to get the facts on what it would take to put a customized unit in your future. 

Evaluating a Digital Signage Investment for Retailers

Today’s forward thinking retailers have a lot of new options. Digital displays are available in many forms – how do you figure out what strategy is right for your firm?

Look around us, digital displays are everywhere. You see them at restaurants, gas stations, airports, malls, hotels and casinos, and in retail stores.  iPads are used as menus and for in-store entertainment for kids at chains like Buffalo Wild Wings. Gas stations are trying to lure captive audiences into the convenient store where they make the majority of their profits with discounts and promotions. Airports have technology like facial recognition, the ability to use QR codes and maps. Hotels like the Cosmopolitan can change to mood of their lobby with music and visuals on monumental technology. And retail shops like Neiman Marcus are using magic mirrors to help consumers shop, compare and share their options and purchases. Some stores are even employing robots to work with digital signage and optimize the customer experience. It’s a whole new world.

With taptl, you can integrate our customized transparent touch screen as part of your store front or use it to divide store sections. There are many benefits to investing in this technology. It helps distract shoppers from showrooming on their mobile device, by providing them with options to easily get information and pricing.  By using facial recognition, you can change the signage for different audiences – a teenage boy does not see the same messaging as a senior citizen, for example, or hear the same music.

You can also combat fatigue from seeing the same signage and becoming immune and even negatively influenced by it. Instead, you can program various messages, colors and content to rotate frequently to keep consumers attention.

First, we recommend you subscribe to a good analyst firm and keep up with the latest research and industry technology trends. Then, you will have to find a vendor partner who can offer services in hard systems integration and content services.  Your team will need an IT specialist to oversee the network, hardware, content and interactivity.

Next, meet with your team to determine and fine-tune your goals. Do you want to increase foot traffic? Sales? Free up your staff? Keep the attention of your customers? Perhaps you want to reduce “showrooming,” meaning that customers are searching prices of your items while in your store. Whatever you are focusing on, there are a number of ways to tackle it.

You will need to focus on several things in your long-term strategy. Think about the customer’s journey in your environment and how you can facilitate the 6 stages:

Discover

Explore

Buy

Use

Ask

Engage

As you plan for the possibility of adding digital signage, remember that your retail team will need training as well. These installations are not yet foolproof. As with any new technology there are bound to be glitches and setbacks, but that does not mean it will not produce noticeable ROI. It is worth continuing to education yourself and your team to see how digital signage can increase your bottom line.

 

Traditional Advertising Vs. Emerging Technology For Retailers

Imagine a customer walking by a store on a busy street full of shops. She glances at store displays, window-shopping for the holidays. Suddenly, what she thought was a large, traditional digital signage display playing a video of a fashion show surprisingly allows her to simultaneously peer into the store. Mesmerized, she watches for a minute and then see a shirt in the fashion show that she must have. She uses the touch-screen technology to pause the video and zoom into the item. Then, she is shown a range of colors, sizes and prices. Interested, she swipes the window clear and peers into the shop where she can see the merchandise inside is exactly like the video. She holds her smart phone next to the NFC patch on the window and checks out, just like Apple Pay.

This is not science fiction, in fact, your shop could have this technology today with a customized transparent touch-screen display from taptl. taptl develops, manufactures and sells transparent touch-screens. The touch-screens can be used as windows, kiosks, directories, “TVs,” or computers for personal or business use. The technology is currently being marketed to the luxury interiors industry, including retail, yachts, aircrafts, and homes. They are offered in sizes 5”-110”, available in HD and UHD, and are environmentally sustainable, with endless applications.

In the past, retailers relied on traditional advertising, social media, and other methods to capture the attention of customers. In this day and age, the connected retailers with innovative displays will win in the long run. Print and television advertising, direct mailers, and even catalogues are obsolete methods of increasing conversions in today’s world where customers want to be courted on their mobile devices and other efficient technologies that can provide them with a unique shopping experience.

Costs for taptl transparent touch-screens are simply combined into an advertising budget as they also double as communication and display units. They can be easily integrated into an existing storefront or built directly into new construction. Once you review the other options, taptl will emerge as an ideal way to give your customers the best in (and out) of store experience they could hope for. Learn more here.

Coming Soon

We're excited to roll out weekly blog posts on transparent touch-screens, software, startups and more.

As the only solution for large scale transparent touch-screens, we are uniquely positioned to offer insight into what the future holds for TVs, monitors, augmented reality and the way humans interact with technology.